Iceland’s No Bull vegan burgers

If you’re vegan, vegetarian, or like to try meat alternatives, then you have probably heard about the new No Bull burgers from Iceland.

They’re the new kids on the block in meat substitute burgers and look like they are shaping up to be a UK version of the beyond meat burgers that those lucky people in the US often rave about. A friend of mine saw online that Iceland had bought out the No Bull burger so I had to go out and try them. I’ve tried other brands of vegan burgers since going vegan this year and while some are pretty yummy, they didn’t wow me.

Iceland no bull burger

What are they?

No Bull burgers are a soya protein based vegan burger, with vegetable fibre, flavourings and beetroot extract (to give them a meat like colour). The packaging says they are plant based burgers that look like meat, taste like meat.. they just aren’t! Big claims! They are exclusive to Iceland and only cost a few pounds for a pack of two.

How do you cook them?

One of the many great things about plant based foods are that they don’t usually take too long cook, since there’s no meat. You can either oven cook or fry these burgers from frozen. Oven cooking takes a touch longer but still only needs 11 minutes in the oven. I pan fried ours which is what we would have done with meat burgers in the past. I also thought that frying them would add to the flavour.

Iceland No Bull burgerIceland No Bull burger

Gimme the review

The short version is – they are DELICIOUS.

The packaging says they only need to be cooked for 6 minutes when frying but I tested the inside of them, they weren’t mega hot in the middle. After frying to get the flavour, I popped ours in the oven for a couple of extra minutes to melt cheese on top and make sure they were cooked all the way through.

I had mine in a sesame seed bun, with follow your heart mayonnaise, French’s mustard, red onion, iceberg lettuce and some Tesco free from smoked cheese. My partner Adam also had one – he’s not vegan or veggie so always gives me very honest feedback about any new products we try!

We both absolutely loved them. The flavour is very very similar to beef burgers and have a smokey aspect to them, as if they have been griddled or cooked on a barbecue – delicious! In terms of flavour they are definitely the best faux beef burgers I’ve tried.

The texture is also a really important part for me – I can live quite happily without meat substitutes, but I often find that a lot of the products have odd textures. These were surprisingly good. The texture was a little on the soft side, but it wasn’t off putting and if anything, gives off a ‘juicy burgers’ vibe, meaning they aren’t too dry.

The No Bull colour, which comes from the beetroot extract, is supposed to mimic meat and it is very realistic. In a way it’s almost a little too good – because they don’t brown during cooking the way meat would, it retains it’s bright red colour. When I ate meat, I always had my burgers well done as I’m not a fan of pink beef mince, so it took me a few bites to turn my brain off and remember I wasn’t eat mince!

From a non-vegan perspective, courtesy of Adam, he said “Overall the taste was really good. The texture wasn’t as firm as I would like but I would definitely have them again”.

Iceland No Bull burgerIceland No Bull burger

So overall, I really recommend these – for flavour, texture and cost! Has anyone else tried them? What did you think?


Leave a Reply